You want to lose weight, but who can you trust?

Too many fitness “professionals” are ripping you off and stopping you from building the body you want, and it’s made New Body Plan creator and Men’s Fitness cover model Jon Lipsey furious…

I’m angry today. I’m angry because I’ve been thinking about how much the ‘fitness industry’ lies to you.

It lies to you and it misinforms you and it does that so it can extract money from you. And that – that makes me angry.

We’ve never had more fitness information flying around – on TV, in the press and all over social media. And yet we’ve also never had more b*llshit said and written about how to eat and how to exercise.

As a result, pretty much every time I have a conversation with someone about heath and fitness they regurgitate a lie they’ve been fed by an industry that should know better.

Shake it up
Let’s take protein shakes. Now, I have nothing against shakes. They can be a convenient source of protein. But I’ve lost count of the number of guys I’ve spoken to over the years who think that if they don’t chug down a shake within 30 minutes of their session ending that their gym efforts will be wasted.

The truth is that for the average guy who wants to lose a bit of belly fat, it’s total daily nutrient intake, rather than nutrient timing, that matters. Sure, if you’re an elite athlete or you’re a professional bodybuilder who is getting ready to step on stage at Mr Olympia, nutrient timing should be part of your diet strategy. But for the average guy? It’s just not worth worrying about.

Here’s why: we all have finite levels of mental energy when it comes to sticking to a plan so why waste that precious resolve on the incidental stuff? Let’s focus instead on the big stuff, the stuff that really matters. After all, the main reason people give for not getting results is that they can’t stick to a plan or a diet. So let’s make sticking to a plan easier by only worrying about the things that are going to have the biggest impact on your results.

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Big fat lies
Another thing I hear all the time is that too much protein can harm your health and is specifically bad for your kidneys.

The idea that consuming a large quantity of protein in one meal will cause your kidneys to pack up is utter b*llocks. The original study that caused concern about protein consumption used subjects with pre-existing kidney conditions so, no sh*t, some of those subjects experienced kidney issues.

Again, the truth about what the average guy should do is so simple. All you need to do is try to have a portion of protein with every meal and try to get it from as good a source as you can afford.

I also hear that meat in general is bad for you and that we should get our protein from plant-based sources. I’ll tell you what’s bad for you. And, heads up – you already know what I’m about to tell you. Highly processed meat is bad for you. High quality meat is not.
This is what infuriates me. The finer details – the final 10% of nutrition – can be endlessly complicated but the basics couldn’t be simpler.

I could go on and on about this stuff all day. The examples I’ve picked out all relate to protein, which is just one tiny area of health and fitness. Don’t even get me started on calories, carbs or fat.

My point is that you deserve better. But I’m afraid while there are reality TV stars and influencers who will flog anything for a quick buck, you’re generally not going to get it.

All I can say is that when someone tries to give you nutrition advice, take it with a pinch of salt. (Incidentally, adding a pinch of salt to a meal is absolutely fine, unless you have heart issues. It’s the added salt in processed food that you should be more worried about.)

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